1) Build “source‑worthy” content
- Lead with a clear, 1–2 sentence answer, then deliver depth: data, steps, examples, screenshots, and original charts.
- Showcase first‑hand experience (photos, experiments, results). Experience is the easiest E‑E‑A‑T signal to scale.
- Package content in multiple formats on the same URL: text + short explainer video + downloadable template. This increases dwell time and shareability.
2) Lean into entity & topic authority
- Map your niche into topic clusters; publish pillar pages and internally link to supporting articles.
- Use structured data (Organization, Product, HowTo, Review, Article, LocalBusiness where relevant) to clarify who you are and what the page is about.
- Maintain consistent entity signals across the web (brand name, people, addresses, profiles, Wikidata/industry directories).
3) Optimize for modern UX signals
- Prioritize Core Web Vitals with special focus on INP (responsiveness) and CLS (visual stability).
- Render quickly: pre‑render critical routes, cache at the edge, and defer non‑critical JavaScript. Ship fewer, smaller JS bundles.
- Make content scannable: smart sub‑heads, table of contents, pull‑quotes, and jump links.
4) Capture intent beyond the blue link
- Treat short‑form video as SEO: post vertical snippets that answer one search intent; embed them in your pages.
- Local + Maps SEO: refresh photos, services, attributes, and Q&A; collect authentic, recent reviews that mention services and locations.
- Don’t ignore social search (TikTok, YouTube). Repurpose how‑to content with keywords in captions and on‑screen text.
5) Measure what matters
- In Search Console, track query families (by intent), not just single keywords.
- Use GA4 + server‑side tagging to protect data quality; monitor assisted conversions from organic.
- Run content upgrade tests quarterly: refresh statistics, add comparison tables, create downloadable assets.
Checklist to start this month:
- Pick one revenue‑critical topic cluster; audit and fill gaps.
- Create one experience‑rich flagship guide with embedded short video and template.
- Fix the slowest template’s INP with code‑splitting and pre‑rendering.
- Add/verify essential schema; sync brand/entity data across profiles.
- Set up a quarterly refresh calendar for top 20 organic URLs.