1) Speed is design
- Design with performance budgets: target <2s to interactive on typical mobile.
- Optimize images (AVIF/WebP), lazy‑load below‑the‑fold media, and prefetch likely next routes.
- Ship intent‑based pages as static pre‑rendered or streamed SSR, and hydrate only what users interact with.
2) Accessibility by default
- Follow WCAG 2.2: proper color contrast, focus states, keyboard navigation, and skip links.
- Respect user preferences (reduced motion, dark/light via prefers-color-scheme).
- Write accessible copy: short sentences, explicit labels, descriptive alt text.
3) Modern CSS & systems thinking
- Use container queries and :has() for layout that adapts to real content.
- Adopt design tokens (spacing, color, typography) and a small component library with usage guidelines.
- Prefer variable fonts for performance + brand flexibility; keep motion subtle with micro‑interactions.
4) Personalization without creepiness
- Segment with first‑party and zero‑party data (on‑site behavior, preference surveys) and show real value (saved carts, tailored guides).
- Gate advanced personalization behind consent; clearly explain why content is changing.
- Use AI to recommend content or products, but cap it with human‑written guardrails and QA.
5) Trust, security, and resilience
- Prominent trust markers: pricing clarity, policies, contact details, review provenance.
- Implement server‑side form validation, bot protection, and security headers. Back up with status pages and graceful error states.
- Add PWA touches where useful: install prompts for repeat users, offline fallbacks for critical flows.
6) Continuous learning
- Run simple A/B tests on headlines, hero CTAs, and social proof blocks.
- Track Core Web Vitals, scroll depth, and task completion—not just pageviews.
- Pair analytics with user interviews and session replays for qualitative insight.
Design moves this quarter:
- Establish tokens + mini design system; audit for contrast and keyboard traps.
- Rebuild the slowest template with performance targets and modern CSS layout.
- Add a preferences center to capture zero‑party data and power meaningful personalization.
- Create a trust hub page (policies, certifications, team, FAQs) and link it site‑wide.